At Aiya Beauty, we believe real beauty doesn’t expire. It grows with you. It’s the quiet confidence that comes from knowing who you are and what you stand for. Every shade, every detail is inspired by women who build their own path with softness, strength, and self-respect because beauty isn’t about changing yourself; it’s about recognizing yourself again.
Welcome to AIYA BEAUTY - Born from a Name, Build with Heart.
FOUNDER STORY
Meet Hadia - The Heart Behind Aiya Beauty
At just 21, Hadia turned her struggles into strength. Once a shy girl, she built her own confidence from the ground up, the same way she built her brand. From starting over to growing a community of 400k+ supporters, she’s proof that belief and hard work can rewrite any story. Now, she’s channeling that energy into her dream — Aiya Beauty — a brand born from courage, creativity, and self-made confidence
In every voiceover and every post, she reminds her audience to move, to build, to do — even when motivation runs out. She turns everyday moments into quiet lessons about consistency, independence, and grace.
Behind the cooking videos and calm tone is a girl who wanted to earn her place in the world — through skill, effort, and sincerity.
AIYA BEAUTY
How Aiya Was Born
The name Aiya isn’t random — it’s love.
When Hadia’s younger brother was 2, he couldn’t pronounce “Hadia.” He used to call her Aiya — the nickname stuck like warmth.
"A childhood nickname turned into lifelong purpose - to create beauty that feels real."
Years later, when she thought of building something that felt real, soft, and hers, that childhood memory came back.
That’s how Aiya Beauty was born — a brand that carries the same purity, comfort, and affection hidden in that one small word: Aiya.
Aiya Beauty isn’t just makeup. It’s Hadia’s journey in a bottle.
It’s proof that you can lose everything, rebuild, and still do it with blush on your cheeks and dignity in your heart.
Our Values
🌿 Real Over Perfect
We don’t believe in filters. We believe in authenticity. Every shade, texture, and tone is made to celebrate real skin and real stories.
⏳ Timeless Effort
Aiya is for those who build in silence, in style, in sincerity. Beauty that looks effortless but carries years of discipline, purpose, and heart.
✨ Created with Intention
Every product begins with honesty and ends with gratitude. Crafted to inspire mindful confidence and meaningful beauty.